The Truth About The Wolf -
Andrew WK's second album, "The Wolf", could be the most compacted example of musical hubris the modern recording industry has ever produced. The follow up album to 2001's "I Get Wet", "The Wolf" was the by-product of an exercise in double-reverse pyschology, and the strangest thing of all is that it actually worked. At least, it worked in the only way something of this nature can work: it happened. In this way, the end result is still manifesting itself, and it becomes less possible to separate the moment of achievement from the long-term act of production. By 2002, Andrew WK was well into his third year with Island Records. "The Wolf" was seen by Island as the next step towards their ultimate goal of reframing the bloody star of "I Get Wet" as the ultimate global outlaw. At this time, Andrew WK and the companies involved were going to great lengths to conceal the true nature of their larger schedule, (what's more interesting was their desire to eventually use the idea of their involvement as a way to execute their subsequent ideas on an even larger scale). Despite all their carefully laid plans, and due to the volatility of people in the entertainment business, a wave of unexpected events plagued the production of "The Wolf". What had been mapped out as a careful continuation of the "Party Hard" image turned into something much more complicated and ultimately, much more upsetting to their long-term goals.
The complications began with the album title. Initially, "The Wolf" was going to be called "Blow Your Bone". This title had been approved by Universal Music Group in all territories and had passed the advertising standards board in the UK (who had previously been involved with the orchestrated "banning" of the "I Get Wet" cover art). There were too many obvious potential problems with the "Blow Your Bone" album title, but the label chose the words with the belief that if it accounted for every potential pit-fall in advance, it would be able to maintain the integrity of the release title, without compromising relationships with the major retailers. One key element was to promote the album as innocently as possible. Island was hoping to create the appearance of sneaking the title by the censors and made an overblown attempt to "pay dumb". The carefully orchestrated censorship of the "I Get Wet" cover was the result of not trying to avoid the censors, but by working with them, to produce an image that could be banned, but also displayed. In otherwords, they needed something that appeared offensive, but that was only questionably so - in order to offend, but not outrage - keeping all parties involved active and successful. The record label and recording artist are able to appear bold and full of the freedom speech, and in addition, the governmental censors are able to appear moral and all-mighty - and in the end their's good press for everybody. The public just has to choose sides - either you're for the bold artist, or for the upholders of public decency. These types of arrangements aren't exactly corrupt, but they're a perfect example of the behind-the-scenes work going on from the very beginning.
The schedule had accounted for each of the first three albums to be more successful than the previous. The first and second albums were also to be recorded simultaneously, to ensure a quick follow up release time. With the first two being released one after another, the important momentum of newness could be maintained as long as possible. This release plan had been announced upon the release of the "Party Hard" single in Europe and the UK. However, the schedule was eventually revised and it was decided that the first three albums would come out between 2001 and 2005. As we now know, the complications involving "The Wolf" made even this impossible.
Andrew WK's second album, "The Wolf", could be the most compacted example of musical hubris the modern recording industry has ever produced. The follow up album to 2001's "I Get Wet", "The Wolf" was the by-product of an exercise in double-reverse pyschology, and the strangest thing of all is that it actually worked. At least, it worked in the only way something of this nature can work: it happened. In this way, the end result is still manifesting itself, and it becomes less possible to separate the moment of achievement from the long-term act of production. By 2002, Andrew WK was well into his third year with Island Records. "The Wolf" was seen by Island as the next step towards their ultimate goal of reframing the bloody star of "I Get Wet" as the ultimate global outlaw. At this time, Andrew WK and the companies involved were going to great lengths to conceal the true nature of their larger schedule, (what's more interesting was their desire to eventually use the idea of their involvement as a way to execute their subsequent ideas on an even larger scale). Despite all their carefully laid plans, and due to the volatility of people in the entertainment business, a wave of unexpected events plagued the production of "The Wolf". What had been mapped out as a careful continuation of the "Party Hard" image turned into something much more complicated and ultimately, much more upsetting to their long-term goals.
The complications began with the album title. Initially, "The Wolf" was going to be called "Blow Your Bone". This title had been approved by Universal Music Group in all territories and had passed the advertising standards board in the UK (who had previously been involved with the orchestrated "banning" of the "I Get Wet" cover art). There were too many obvious potential problems with the "Blow Your Bone" album title, but the label chose the words with the belief that if it accounted for every potential pit-fall in advance, it would be able to maintain the integrity of the release title, without compromising relationships with the major retailers. One key element was to promote the album as innocently as possible. Island was hoping to create the appearance of sneaking the title by the censors and made an overblown attempt to "pay dumb". The carefully orchestrated censorship of the "I Get Wet" cover was the result of not trying to avoid the censors, but by working with them, to produce an image that could be banned, but also displayed. In otherwords, they needed something that appeared offensive, but that was only questionably so - in order to offend, but not outrage - keeping all parties involved active and successful. The record label and recording artist are able to appear bold and full of the freedom speech, and in addition, the governmental censors are able to appear moral and all-mighty - and in the end their's good press for everybody. The public just has to choose sides - either you're for the bold artist, or for the upholders of public decency. These types of arrangements aren't exactly corrupt, but they're a perfect example of the behind-the-scenes work going on from the very beginning.
The schedule had accounted for each of the first three albums to be more successful than the previous. The first and second albums were also to be recorded simultaneously, to ensure a quick follow up release time. With the first two being released one after another, the important momentum of newness could be maintained as long as possible. This release plan had been announced upon the release of the "Party Hard" single in Europe and the UK. However, the schedule was eventually revised and it was decided that the first three albums would come out between 2001 and 2005. As we now know, the complications involving "The Wolf" made even this impossible.

